ITVX Premium launches on Prime Video UK — as ITV expands digital partnerships

ITV, Channel 4 and UKTV announce streaming changes

ITV, Channel 4 and UKTV are changing the way viewers can access certain content online with two major new deals announced this week. Programmes from channels including U&Dave to appear on Channel 4’s streaming service. ITVX opens up to Prime Video users. The streaming landscape is overflowing—with apps, options, and logins. Broadcasters, having spent years developing standalone platforms with their own branding and access systems, are now facin…

ITVX Becomes An Amazon Prime Video Channel

In a reversal that might surprise long-term streaming watchers, ITVX Premium has just launched as an Amazon Prime Video Channel in the UK – eighteen months after ITV pulled all its services from the platform. The £5.99/month subscription is now available through Prime Video (with a 7-day free trial), letting subscribers watch ITV’s biggest shows without adverts, all within Amazon’s app. But here’s where things get a bit confusing: unlike most Pr…

ITVX Premium Expands to Prime Video

Prime Video customers in the U.K. can now opt for ITVX Premium as an add-on subscription for £5.99 per month. The post ITVX Premium Expands to Prime Video appeared first on WORLD SCREEN.

ITVX Premium launches on Prime Video UK — as ITV expands digital partnerships

ITVX Premium has launched on Prime Video in the UK as a new add-on subscription priced at £5.99 per month, giving customers access to ITV’s ad-free tier directly within the Prime Video app. From today, Prime Video users can watch ITV content from ITV1, ITV2, ITV3, ITV4 and ITV Quiz channels, including entertainment hits such as Love Island and I’m A Celebrity… Get Me Out of Here!, as well as new drama Frauds. The partnership expands ITVX Premium…