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"It's an Important Brand that We've Nurtured for over 20 Years, and Our Employees Know It Well. It Was a Difficult decision." Why Did Kirin Decide to Sell Four Roses?
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On February 6, Kirin Holdings (hereafter, Kirin HD) announced that it would sell Four Roses, an American bourbon whiskey manufacturer, to E. & J. Gallo Winery, a major local alcoholic beverage company, for approximately 120 billion yen. "After more than 20 years...
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