German Automakers Break in – BMW Escapes the Worst
4 Articles
4 Articles
In the 2010s, German automakers were rolling in the Chinese car market, thanks to their technological superiority and the prestige of their brands, they advanced like a knife through butter. Now we are at a point where this year the big three, Volkswagen, Mercedes and BMW, will sell nearly 3 million (!) fewer cars than in the peak year. We talk a lot about the Germans being squeezed out of China, and we show the numbers behind it. We will also c…
BMW, Volkswagen, Audi, Porsche and Mercedes sell significantly fewer cars. China, in particular, is taking the bottom line – but a manufacturer is getting away with it comparatively lightly.
The crash of the Chinese brand pushes the sales figures of the local manufacturers into minus. Some like BMW can at least partially compensate with other markets. Others get thick.
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