Is Sainsbury's 'misleading the public' with freshly baked marketing claims?

Is Sainsbury’s ‘misleading the public’ with freshly baked bread claims?

Sainsbury’s has reportedly confirmed that it no longer makes any bread from scratch in its in-store bakeries, as scrutiny grows over how supermarkets market “freshly baked” products. In a response…

Is Sainsbury's 'misleading the public' with freshly baked marketing claims?

Sainsbury’s has reportedly confirmed that it no longer makes any bread from scratch in its in-store bakeries, as scrutiny grows over how supermarkets market “freshly baked” products. In a response to the Real Bread Campaign, a Sainsbury’s customer care representative said the retailer “no longer bake[s] individually in our in-store bakeries” and that breads are now “manufactured elsewhere”. The move means none of Sainsbury’s 1,400-plus stores pr…