US EditionIs Reform The UK’s First Digital Party?
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Is Reform The UK’s First Digital Party?
Before we get into it, here’s some scene-setting. Global and UK media consumption trends (OfCom, Reuters) now show consumers rejecting the ‘old media’ and digesting content on the Meta, TikTok and YouTube platforms.X, formerly known as Twitter, belongs in a tier below these platforms because of its much smaller user-base (around 600m MAUs). But X is arguably just as influential as the major platforms because politicians, policy-makers and the me…
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