Loyalty Points Aren’t Worth What They Used to Be

Loyalty Points Aren’t Worth What They Used to Be

As points programs become more popular, they’re also getting less generous.

Loyalty, Labels, and the Modern Hotel Model

If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big hotel groups—and that’s by design.

Is Loyalty a Lifeline? - US Loyalty Trends 2025

The US loyalty landscape in 2025 is marked by a strong consumer desire for transactional rewards and flexibility in earning and redeeming points. To help you better understand the loyalty program landscape of this complex yet magnificent region, we analyzed the benchmarks of our Global Customer Loyalty Report 2025 to find statistics and benchmarks for US loyalty trends. The findings are rather interesting, so keep on reading! This article discus…