US EditionConspiracy Theorists Falsely Link Labubu Dolls to Demon Possession
CHINA, JUL 15 – Labubu dolls drive a global collector frenzy with rising auction prices and counterfeit concerns, despite no evidence linking the toy to the ancient demon Pazuzu.
- In July 2025, online claims linked the collectible Labubu doll from The Monsters series to the ancient demon Pazuzu, sparking widespread concern.
- The controversy emerged despite creator Kasing Lung citing Northern European folklore influences and no physical resemblance between Labubu and Pazuzu.
- The Monsters, created in 2015 by Lung and sold exclusively by Pop Mart, have grown significantly in global popularity across diverse age groups over the last year.
- Multiple videos have emerged showing owners setting Labubu dolls on fire as a ritual to ward off negativity or for purification, while the doll’s creators and the brand have yet to release any official comments.
- The panic lacks credible evidence but highlights how internet theories affect collector communities and public perception of cultural products.
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32 Articles
32 Articles
Viral Labubu dolls reportedly set on fire after chilling online theory links them to demon Pazuzu
Labubu dolls, inspired by The Monsters series, have sparked panic on social media due to claims linking them to Pazuzu, a demon from ancient mythology. This has led to people burning the dolls, though there is no credible evidence for the conspiracy theory.
·New Delhi, India
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Labubus are trending, not just in China and the USA. These trendy stuffed animals will soon be available in a store in Berlin.
·Berlin, Germany
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Coverage Details
Total News Sources32
Leaning Left7Leaning Right2Center6Last UpdatedBias Distribution47% Left
Bias Distribution
- 47% of the sources lean Left
47% Left
L 47%
C 40%
13%
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