Inside Keir Starmer's TikTok Journey to Stop Labour Being 'Eaten for Lunch' - The Mirror

Inside Keir Starmer's TikTok journey to stop Labour being 'eaten for lunch' - The Mirror

The Mirror takes a deep dive into Keir Starmer's TikTok journey, including a look at what he's posting, why he chose TikTok and what No10 insiders are hoping to get out of it

Is Keir Starmer simply too uncharismatic for TikTok?

Pity Keir Starmer – he can’t put a foot right online. This month the Prime Minister made a splashy debut on Substack and TikTok, two online platforms beloved by underemployed journalists and Gen Z respectively. On Substack, his debut post was titled “Politics that makes a difference”, which manages the feat of sounding both painfully banal and like a slogan for the Sainsbury’s Taste the Difference line. “I think I am the only world leader that h…