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Is Gen Z destroying wine culture? No, but they might reshape how we drink it

Generation Z prioritizes health and affordability, leading to a shift toward moderate drinking and alternative beverages, influencing wine sales which hit a 60-year low in 2024, researchers say.

Summary by Boston Herald
CHICAGO — Gen Z is an easy target. Born between 1997 and 2012, they’ve been blamed for everything from the downfall of skinny jeans to the end of basic phone etiquette. And now, if headlines are to be believed, they’re destroying the wine industry too. Health-conscious, sober-curious and strapped for cash, they say, Gen Z barely drinks. And if they, do, they’re skipping wine in favor of hard seltzers, cocktails or cannabis infusions. But is Gen …

10 Articles

South China Morning PostSouth China Morning Post
Center

If Gen Z are drinking less, what does that mean for the wine industry?

Gen Z’s drinking habits – more intentional and health-conscious than the generations before them – are challenging wine industry norms.

·Hong Kong
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The Detroit NewsThe Detroit News
+8 Reposted by 8 other sources
Center

Is Gen Z destroying wine culture? No, but they might reshape how we drink it

For a lot of younger people, drinking tends to be more intentional than habitual.

·Detroit, United States
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The Detroit News broke the news in Detroit, United States on Tuesday, September 9, 2025.
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