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Popular Vape Flavors Found to Boost Nicotine Reward in Adolescent Mice

FULTON COUNTY, GEORGIA, JUL 18 – Research shows some flavored vaping products trigger addiction-like brain responses in adolescents even without nicotine, raising concerns about youth-targeted marketing by tobacco companies.

  • During the second hearing since last month, state legislators learned that tobacco companies use social media influencers, bright packaging, and fruity flavors to target teenagers, the House Study Committee on the Costs and Effects of Smoking revealed.
  • Published earlier this month in the Journal of Pharmacology and Experimental Therapeutics, the preclinical study found that popular flavorings like vanilla and cherry can drive reinforcement-related behaviors similar to nicotine exposure.
  • Laboratory tests revealed mice exposed to vanillin or benzaldehyde showed significantly more active responses, with four flavor-nicotine combinations eliciting increased reinforcement-related behaviors.
  • Despite the absence of industry voices, advocates proposed raising the tax rate on tobacco products, and testimony revealed plans for a similar vaping tax policy.
  • As the legislative session nears next year, and the House Study Committee on the Costs and Effects of Smoking will meet one more time, no specific tobacco legislation has emerged so far.
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More and more students are skipping their classes to "vape" – writes our 15-year-old guest author. Most young people think that "vapes" are harmless. Other countries are already drawing consequences.

·Dortmund, Germany
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Medical Xpress broke the news in on Friday, July 18, 2025.
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