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iQIYI to Open Its First Central China Theme Park in Wuhan, Continuing to Bring IP Value Beyond the Screen
The company says the park will be its fourth theme park and first in Central China, with immersive IP experiences and cultural tourism features.
- On March 28, iQIYI announced plans to develop iQIYI LAND in Wuhan, Hubei province, slated to open in 2027 in partnership with the Wuhan Urban Construction Group.
- Following the successful opening of iQIYI LAND Yangzhou on February 8, 2026, the company reported ratings above 4.9 on platforms including Dianping, Meituan, and Ctrip.
- Located within the Hanyangzao Cultural and Creative Industry Park, the project integrates into an urban renewal initiative, using immersive technology to bring Chinese IPs to life.
- CEO Gong Yu stated that technology and IP act as "accelerators" in the industry's shift toward emotional resonance over traditional scenery and ticket sales.
- Construction continues on new iQIYI LAND locations in Beijing and Kaifeng, with both sites expected to open later this year as the company expands its physical footprint.
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iQIYI to Open Its First Central China Theme Park in Wuhan, Continuing to Bring IP Value Beyond the Screen
BEIJING, April 9, 2026 /PRNewswire/ -- On March 28, iQIYI, China's leading online entertainment platform, announced plans to develop iQIYI LAND in Wuhan, Central China's Hubei province. Set within the Hanyangzao Cultural and Creative Industry Park, the park is the…
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Total News Sources46
Leaning Left8Leaning Right3Center16Last UpdatedBias Distribution59% Center
Bias Distribution
- 59% of the sources are Center
59% Center
L 30%
C 59%
11%
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