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iQIYI Capitalizes on China's Big-Screen Viewing Trend as Long-Form Video Enters Next Chapter

  • IQIYI is positioned to benefit from China’s growing shift toward big-screen viewing.
  • Big-Screen viewing offers strong audio-visual quality, immersive experiences, and shared family entertainment for premium long-form content.
  • IQIYI’s big-screen business is increasingly supporting user growth, engagement, and monetization.
  • The trend may strengthen the big screen’s role in streaming and support iQIYI’s position in China’s long-form video market.
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iQIYI Capitalizes on China's Big-Screen Viewing Trend as Long-Form Video Enters Next Chapter

iQIYI Capitalizes on China's Big-Screen Viewing Trend as Long-Form Video Enters Next Chapter

·Chennai, India
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PR Newswire broke the news in Chicago, United States on Friday, September 18, 2026.
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