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The Foldable iPhone Ultra Could Disappoint a Whole Bunch of Eager Buyers

Apple is reportedly targeting about 7 million units in the second half of 2026 as supply and testing issues limit availability.

  • Apple plans to unveil the Apple Fold at its September event, with initial supply limited and the U.S. market prioritized before expanding to China and other regions.
  • Production testing uncovered unexpected challenges involving the Hinge and foldable display. Suppliers claim the mass production timeline shifted to early August from an initial June target.
  • Reported specs indicate the device features a 7.8-inch screen. While some markets may receive the Apple Fold soon after launch, customers elsewhere could wait several months before it goes on sale.
  • According to Saurav, the Australian version could cost $700 more than current models, with specialized component costs driving the Apple Fold's expected premium pricing.
  • Supply constraints and production issues could prevent global simultaneous launch alongside the iPhone 18 series, as Apple targets around seven million units during the second half of 2026.
Insights by Ground AI

21 Articles

Lean Right

It's, it seems, a difficult birth, this one from iPhone Ultra. According to the latest rumors, Apple's folding will appear, in the first phase, in the U.S. The rest of the world... is watching.

·Lisboa, Portugal
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MacRumors broke the news in Glen Allen, United States on Thursday, August 13, 2026.
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