US EditionCounterpoint Research Finally Gives Apple some Good News From Europe
- Apple launched the iPhone 16e at the end of February 2025, and it entered Europe’s top 10 smartphone sellers in March, ranking ninth overall and seventh in Western Europe.
- The iPhone 16e’s higher launch price of $599 compared to the iPhone SE 2022’s $429 limited its market appeal amid a price-sensitive European midtier smartphone market.
- During its initial month, the iPhone 16e accounted for 8% of Apple's iPhone sales in Europe and represented 2% of the entire smartphone market there, performing below the previous SE models which held larger shares.
- Counterpoint Research noted the iPhone 16e sales were down 17% compared to the iPhone SE 2022, with many buyers favoring older, better-spec iPhone 15 models priced similarly in some markets.
- Apple’s weaker midtier debut suggests the company may need to adjust pricing and strategy to balance features and value for its lower-tier offerings in Europe.
16 Articles
16 Articles
Launched at the end of February, the iPhone 16th sells well in Europe, yet it does not match the impressive business performance of some of its predecessors.
Exactly three months after its release, Amazon now has good discounts on iPhone 16e for the first time. Apart from refurbished devices, it is the cheapest entry into the world of the iPhone. Instead of 699 euros, as at the launch at the beginning of March, the cheapest iPhone now costs only 649 euros – 50 euros or 7 percent less. This price reduction concerns only the basic version with 128 GB of memory, but there are both colors, black and whit…
IPhone 16e Sales Fall Short Of SE Legacy Despite Strong European Debut - AppleMagazine
The iPhone 16e, priced at €699 ($599 in the U.S.), marked Apple’s first attempt in years to rebrand its mid-range offering, moving away from the SE moniker. In March 2025, it claimed the ninth spot among Europe’s best-selling smartphones, accounting for 8% of Apple’s iPhone sales in the region and 2% of the overall smartphone market. In Western Europe, it performed slightly better, reaching seventh place. Despite this, its sales trailed the iPho…
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