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Investment decisions of the 50+ generation: New study shows clear priorities
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In a study, HSLU has examined the investment behaviour and preferences of investors in the age group over 50. The needs and goals of this group of customers are not homogeneous. However, some fundamental trends can be identified.
Investment decisions of the 50+ generation: New study shows clear priorities
10.09.2025 - Over-50s control the majority of private wealth in Switzerland - and are increasingly investing digitally, with a focus on returns and stability. The Finpact Wealth Study 2025 by the Lucerne University of Applied Sciences and Arts and the asset manager Finpact reveals the risks and trends affecting this key group.
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