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Intuit Strikes $100 Million Deal to Integrate OpenAI Models Into Financial Tools

Intuit will integrate TurboTax, Credit Karma, QuickBooks, and Mailchimp with ChatGPT using a $100M deal to enhance AI-powered financial and tax services.

  • On Tuesday, Intuit signed a multiyear contract worth more than $100 million with OpenAI to integrate TurboTax, Credit Karma, QuickBooks, and Mailchimp into ChatGPT.
  • Intuit has been expanding its AI use in recent years and introduced Intuit Assist in 2023 to automate its small-business and consumer finance tools, while planning deeper integration with ChatGPT and OpenAI’s models.
  • With users' permission, Intuit’s apps can access financial data inside its ecosystem to generate responses and take actions, while Bruce Chan said they use validation methods and domain-specific datasets to reduce hallucinations.
  • Shares of Intuit rose more than 2% on Tuesday, adding roughly $4 billion to its $184 billion market cap, while the deal adds a major finance partner and revenue stream for OpenAI and covers Intuit’s internal use of ChatGPT Enterprise.
  • Consumers and small businesses may gain personalized financial insights through Intuit’s financial apps, part of a broader ChatGPT appification trend including PayPal, Walmart, and Spotify, raising privacy and safety concerns.
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Benzinga broke the news in New York, United States on Tuesday, November 18, 2025.
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