David Ellison Preps Paramount+ for a Streaming Giant’s Arrival

David Ellison Preps Paramount+ for a Streaming Giant’s Arrival

As his Warner Bros. Discovery acquisition nears close, David Ellison is accelerating feature development at Paramount+. Internal plans detail a free tier, micro dramas, AI clipping tools and social feeds to boost engagement before the services combine. The strategy positions the merged entity to challenge streaming leaders with scale and modern product tactics.

Internal docs show how David Ellison wants Paramount+ to transform as his WBD mega-deal draws near

Paramount's streaming initiatives list shows how its streamer is improving ahead of the WBD deal that would bring it closer to HBO Max.

Paramount+’s Reinvention Signals David Ellison’s Bigger Streaming Ambition

David Ellison’s vision for Paramount+ is beginning to look less like a conventional streaming upgrade and more like an attempt to rebuild the service around the habits of the internet. As Paramount Skydance moves toward completing its massive Warner Bros. Discovery acquisition, internal documents reveal a streaming strategy focused on engagement, advertising, personalization and free […]