US EditionIntelsat expands VideoNow EPG with audience measurement
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Intelsat expands VideoNow EPG with audience measurement
Intelsat, the integrated satellite and terrestrial network, has introduced audience measurement capabilities to its VideoNow electronic programme guide (EPG), a significant step toward ad-monetisation in the DTH FTA satellite video market. VideoNow, available on Intelsat’s Galaxy 19 platform, has long provided viewers with a way to find and access FTANow, with its expansion into the […]
Intelsat Expands VideoNow EPG with Audience Measurement, Enabling Ad-Monetization for Free-to-Air Satellite TV
MCLEAN, Va. – Intelsat, operator of one of the world’s largest integrated satellite and terrestrial networks, has introduced audience measurement capabilities to its VideoNow electronic program guide (EPG), a significant step toward ad-monetization in the direct-to-home (DTH) free-to-air (FTA) satellite video market. VideoNow, available on Intelsat’s Galaxy 19 platform, has long provided viewers with an easy way to find and access free-to-air co…
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