DV Rockerbox put WeightWatchers' CPA 15.3% below paid search, a vendor figure aimed at ChatGPT buyers. Which results come with spend, dates and sample sizes?
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DoubleVerify launched an award measure for ChatGPT Ads, with a first test at Weight Watchers with a 15.3% lower CPA than the brand's reference. The post DoubleVerify launches the award measure for ChatGPT Ads first appeared on The Media Leader FR.