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Meta Test Links on Instagram Photo Feet

Meta started testing a new feature on Instagram that allows to include links in the captions of the posts. The tool is only available for accounts subscribed to the Meta Verified service. Up to now, Instagram only allows to add links in stories, reels and in the profile biography. With this test, the company seeks to expand that capacity to traditional publications within the platform.The novelty came to light on Thursday when content creator An…

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Instagram has long restricted users from sharing links in Stories, Reels, and user profiles, but that could soon change. The company has begun testing clickable links within post descriptions for Meta Verified subscribers. The new feature, which creators have been asking for for a long time, was spotted by blogger Andrea Valeria, who posted screenshots of a clickable Substack link that she could add to an Instagram post. According to her, the me…

Meta started testing a new feature on Instagram that allows to include links in the captions of the posts. The tool is only available for accounts subscribed to the Meta Verified service. Up to now, Instagram only allows to add links in stories, reels and in the profile biography. With this test, the company seeks to expand that capacity to traditional publications within the platform.The novelty came to light on Thursday when content creator An…

The emergence of clickable links in publications could call into question external tools dedicated to the sharing of links.

Instagram finally tests the clickable links directly in the captions of its publications, a feature long claimed by the users of the platform. So far, Meta's platform imposed a strict rule: no active link in the posts, forcing to go through the famous "link in the biography" or through the stories to direct the audiences to other content linker. The new feature was spotted by blogger Andrea Valeria, who shared the information on Thread. Accordin…

Since its creation, Instagram has always imposed a very special constraint: it is almost impossible to add clickable links directly in the publications. Therefore, content creators have had to circumvent this limit with solutions such as the famous "link in bio". But this rule could soon evolve, as Meta is currently testing a feature [...]

That's it, Instagram finally tests the clickable links in post legends!

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BDM broke the news in on Friday, March 13, 2026.
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