Meta Is Selling $3.99 Monthly Subscriptions for Instagram Plus. Here's What You Get.
The optional tier adds longer stories, audience tools and custom design features as Meta looks to reduce its reliance on advertising.
- Meta officially launched Instagram Plus globally on Thursday, an optional $3.99-per-month subscription service that the company stressed will not change the free version's experience for nonpaying users.
- Driven by a desire to diversify revenue away from historic advertising reliance, Meta is expanding paid offerings across its platforms; Facebook Plus and WhatsApp Plus are expected to launch in the coming weeks.
- Subscribers gain access to 11 new features, including 'Story Extend' to make stories last for 48 hours instead of 24, animated 'Super Hearts', and tools to customize profile fonts and pin up to six posts.
- On Wednesday, Meta debuted the 'Meta Business Agent' to automate customer interactions across its apps, aligning with the company's broader strategy to prioritize artificial intelligence investments over traditional labor costs.
- While Meta promises new features in the coming months, early user feedback has been mixed; some critics have questioned introducing subscriptions on previously free apps, with comments about 'pricing yourself out of business.
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What's new for social networks Facebook and Instagram: Since Thursday, the "Plus" experience offers users additional features, on a monthly basis. Experts consulted by La Presse recommend that you wait a bit before taking out your credit card.
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