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Instagram CEO says in the age of AI, you can't assume what you see online is real

Instagram CEO Adam Mosseri calls for tools to label AI-generated content and promote originality as skepticism replaces trust in visual media, reflecting wider tech industry concerns.

Summary by Tech Spot
Mosseri said the traditional, more intimate feed was "dead" years ago. What replaces it now, he suggested, is a world in which users must adapt to a new default assumption: that not everything they see is real. "For most of my life I could safely assume photographs or videos were...Read Entire Article

6 Articles

In a world dominated by IA human creators are more important than ever. “It will be more practical to collect digital impressions of real media than false.”

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Adam Mosseri, the Instagram boss, believes that the carefully orchestrated aesthetic that has made the glory of his social network now belongs to the past. In a year-end message published on his Threads account, he warns that the platform must evolve in order to survive the surge of content ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Store) L

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AI ensures that social feeds today are full of content that looks perfect at first sight. Too perfect. Images, videos and voices can be produced today in a quality that is hardly distinguishable from real recordings. As part of these developments, Instagram CEO Adam Mosseri recently became very clear in a thread post. His core statement: authenticity is no longer automatism. Perfection proves nothing. Confidence becomes the actual benchmark. Wat…

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The Hindu broke the news in India on Friday, January 2, 2026.
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