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Instagram Reels Come to Fire TV: Here's What to Know
The app organizes Reels into channels by topic and personalizes content with autoplay and social features to challenge YouTube’s dominance in TV streaming.
- On Tuesday, Meta said it will test an Instagram for TV app in the United States on Amazon Fire TV, bringing Reels from creators to connected televisions.
- To capture living-room attention, Instagram moved to TV to better compete with YouTube after Instagram head Adam Mosseri signaled in October they were late to explore TV a few years ago.
- The TV app includes Reels organized into channels and categories by interests, autoplay and skip playback controls, and multi-profile support for up to five accounts with liking, commenting and re-sharing features.
- Based on the Amazon test, the rollout could increase pressure on linear TV and premium streaming as Instagram plans expansion to more devices and countries next year without initial advertising, though advertisers will watch closely.
- In the broader market, Reels now accounts for more than half of Instagram viewing time, and Mark Zuckerberg said it has a $50 billion annual run rate, rivaling YouTube's $41 billion, leaving TikTok as the last without a TV app.
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23 Articles
23 Articles
Instagram launched a new TV app that allows you to watch the reels on large screens. The tool seeks to encourage the consumption of short videos in the company of friends or family.The app, called Instagram for TV, debuted as a test on Amazon’s Fire TV. Meta started the launch in the United States this Tuesday. The company reported that the goal is to extend it to other markets in the future.The proposal raises a different experience than that o…
Coverage Details
Total News Sources23
Leaning Left7Leaning Right2Center9Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 39%
C 50%
11%
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