Instagram Apologizes for Creed "Higher" Recommendation Glitch
Instagram said a glitch pushed Creed’s 1999 hit to more users than intended, and engineers are investigating the recommendation system.
- Instagram officially apologized yesterday for a technical glitch causing its algorithm to repeatedly suggest Creed's 1999 hit 'Higher' as background music for Instagram Stories, regardless of user content.
- Users previously speculated the band was paying META for the promotion, with one person describing the frequent suggestions as a 'big conspiracy' during the recurring algorithmic pushes.
- An Instagram spokesperson told CNN the company is 'continuing to investigate' the issue after finding the track was recommended to 'more people than intended,' though engineers have not yet determined the root cause.
- Regarding similar reports about Soulja Boy's 'Turn My Swag On,' Instagram clarified those recommendations reflect the song's actual popularity rather than a system error like the Creed glitch.
- The glitch coincided with a broader revival for the Tallahassee post-grunge stars, who reunited in 2024 after a hiatus of over 10 years and have since maintained touring momentum.
14 Articles
14 Articles
Instagram's been feeding people Creed
In a move lightly reminiscent of when Apple automatically downloaded U2’s Songs Of Innocence album to iTunes users’ libraries against their will, Instagram has been pushing Creed’s music. If you recently noticed Instagram was recommending the rock band’s tunes, particularly “Higher,” too often to accompany stories and posts, you’re not the only one. For months, people on social media have pointed this out and wondered whether Creed made a deal w…
It’s Not Just You: Instagram Admits It Has Been Pushing Creed’s “Higher” on Everybody’s Stories
If you posted a photo of your dog, a dinner plate or a caesar salad to your Instagram Story lately and the app suggested Creed’s “Higher” to go with it, you weren’t imagining things. A company spokesperson told CNN the team “looked into this and found that this song is being recommended to more people than…
Coverage Details
Bias Distribution
- 61% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
