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Instacart Ends a Program Where Users Saw Different Prices for the Same Item

Instacart found price gaps averaging 13% and up to 23% in a September experiment and decided to end AI-driven price testing after customer backlash and regulatory scrutiny.

  • On Monday, Instacart announced it has stopped all item price testing effective immediately, saying retailers will no longer run tests via Eversight on its grocery delivery and pick-up platform.
  • Consumer groups' investigative report earlier this month ignited public backlash after revealing AI pricing tests caused price gaps up to 23%, pressuring Instacart to end the practice.
  • The September experiment found an average 13% price gap, with investigators documenting up to 23% and a Washington, DC Safeway charging $3.99 to $4.79 for the same eggs.
  • The FTC's scrutiny follows Instacart's prior agreement to issue $60 million in refunds, and the company acknowledged in a Monday blog post that the tests `missed the mark`.
  • Eversight, acquired in 2022, remains visible on Instacart even as tests end, raising broader algorithmic pricing concerns as families stretch grocery budgets and regulators watch closely.
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After checking that the price difference generated a 23% increase, the platform will suspend AI tools on orders

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Telemundo 20 broke the news in on Monday, December 22, 2025.
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