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Insomnia Cookies founder says chain ready to dominate in ‘indulgence’ category

Summary by nrn.com
Seth Berkowitz thinks two new investment partners that acquired the majority stake from Krispy Kreme can help it open 1,000 locations in the next decade
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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nrn.comnrn.com

Insomnia Cookies founder says chain ready to dominate in ‘indulgence’ category

Seth Berkowitz thinks two new investment partners that acquired the majority stake from Krispy Kreme can help it open 1,000 locations in the next decade

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nrn.com broke the news in on Wednesday, June 18, 2025.
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