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Inside UFC GYM’s Global Franchise Strategy
Summary by Club Solutions Magazine
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Inside UFC GYM’s Global Franchise Strategy
UFC GYM was founded in 2009 as the first major brand extension of premium global sports brand and premier MMA organization, UFC. Since then, the brand has grown to 175 clubs and is being developed across 22 states and 48 countries. Adam Sedlack, the CEO of UFC GYM, said the single biggest unlock of their growth has been the universal language of UFC. He explained that combat sports speak across cultures in a way few brands ever experience — a he…
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