Inside the Global Quaker Campaign Making Everyone Cry

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Private Equity: Shamrock Holdings

Inside the Global Quaker Campaign Making Everyone Cry

Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a father and son together in the kitchen of their home, the full spot, at two minutes and 20 seconds, spans decades, beginning as they...