Inside Starbucks' Drastic 'Turnaround': More Staff, Fewer Machines as Sales Slide

Starbucks says cutting shop staff in favor of automation has failed - Houston Herald

Starbucks is planning to hire more baristas, get them to work more hours at its coffee shops and roll back its embrace of automation, as the company’s new leadership battles to turn the chain around. The post Starbucks says cutting shop staff in favor of automation has failed appeared first on Houston Herald.

Starbucks Cold Foam Is Free for a Limited Time (and There’s a New Flavor on the Menu)

When it comes to iced drinks at Starbucks, there’s no shortage of tasty options. Purists swear by cold brew, iced coffee and frosty Americanos, while maximalists are likely of the Frappuccino persuasion. (Personally, I’m a tea lemonade girl.) If you fall somewhere in between, odds are you’ve ordered something with cold foam, a silky, velvety topping made from frothed milk. Normally, this crowning glory will cost you, but there’s a limited-time p…

Inside Starbucks' Drastic 'Turnaround': More Staff, Fewer Machines as Sales Slide

The whir of espresso machines echoes a little hollower at Starbucks these days as America's coffee giant faces a brutal reality check. Despite drowning in disappointing Q2 figures that left investors clutching their pearls, Starbucks is brewing a radical new strategy – hiring flesh-and-blood baristas instead of splashing cash on fancy coffee-making contraptions. New Employees to Boost Store Performance After watching sales figures slide into luk…