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Inside Paramount's plan to TikTok-ify its flagship streamer

Summary by Business Insider
Under CEO David Ellison, Paramount Skydance is adding a TikTok-esque short-form feed.Jonathan Raa/NurPhoto via Reuters Connect; Angela Weiss/AFP via Getty Images; Christoph Soeder/picture alliance via Getty ImagesParamount+ has added a short-form vertical video feed to its app.Disney+ and Peacock have added short-form video feeds, and Netflix is doing the same.David Ellison's company is also planning to add interactive features, like sports stat…

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Business Insider broke the news in United States on Wednesday, April 22, 2026.
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