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‘Challenging economic times are good times for Ikea’: the Swedish giant sweeps into town

IKEA opened a new flagship three-floor store on Oxford Street in London in early May 2025, occupying the former Topshop building at 214 Oxford Street.
The opening followed four years of renovation and planning delays of the Grade II listed building, bought by IKEA's parent company Ingka Group in 2021 for £378 million.
The store offers around 6,000 products, including 3,500 for immediate pickup, features curated shops created by Londoners, a live broadcasting studio, and a 130-seat Swedish deli with affordable pricing.
Peter Jelkeby, CEO of IKEA UK, highlighted that the store was developed with input from local Londoners, emphasizing a focus on accessibility and deeper connections within the city.
The store's opening signals confidence in London's economy and Oxford Street's revitalisation plans, coinciding with proposals to pedestrianise the street and enhance its status as a global shopping destination.

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Financial Times

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‘Challenging economic times are good times for Ikea’: the Swedish giant sweeps into town

Can the world’s largest furniture brand shake up high-street trends with meatballs and blue bags in central London?

6 days ago·London, United Kingdom

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The London Economic

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Subway teases IKEA over meatballs as new flagship store opens on Oxford Street

Subway has hilariously poked fun at its new London neighbour after IKEA moved in on Oxford Street. Crowds gathered outside the grade II-listed former Topshop building early on Thursday morning (1/5) ahead of a ribbon-cutting ceremony in front of IKEA workers, the Ambassador of Sweden and Mayor of London, Sir Sadiq Khan. The shopping experience has been designed for people living ‘in the city’, with services focused on urban living – from flexi…

7 days ago·London, United Kingdom

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Times-Georgian

+20 Reposted by 20 other sources

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IKEA opens new London city centre store

Swedish furniture giant IKEA on Thursday opened a new store in the heart of London's shopping district, with a flurry of balloons, flags -- and giant meatballs.

7 days ago·Carrollton, United States

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