Inside Hermès’ extraordinary new London Maison, which is rooted in British eccentricity and craft
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3 Articles
What does a brand build when it no longer needs to prove anything? Most open a store. Some inaugurate a flagship. Hermès has decided to build a house. And it is not a semantic difference. It is a declaration of principle. Because at a time when luxury lives caught between the speed of trends, pressure [...] The Hermès entrance and the most difficult luxury to build: time appears first in Forbes Spain.
'It's not a store, it's a village' - this designer brand has unveiled a groundbreaking new shop in London
A new chapter begins for Hermès today as the French house unveils its latest maison on New Bond Street, establishing London as one of just six cities worldwide to host one of the company’s most ambitious retail expressions. ‘We are happy to make this commitment to London,’ said Hermès chief executive Axel Dumas, speaking on Tuesday morning alongside his cousin Pierre-Alexis Dumas, the sixth-generation members of the family behind the business. R…
Inside Hermès’ extraordinary new London Maison, which is rooted in British eccentricity and craft
Comprising six buildings, 55 rooms, five floors and four elevators, Hermès Maison Bond Street is a staggering paean to construction and craft. As it opens this week, Nick Vinson takes a tour with architect Denis Montel
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