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Innovation and a ‘Marketing’ that Everyone Seeks to Copy: that’s Oatly, the Brand that Has Revolutionized Oatmeal Drinks

Summary by El Pais
We travel to Malmö to visit the heart of the company to which we owe our devotion to drink the first coffee with oatmeal. No one has just understood its strategy, but it works

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El PaisEl Pais
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Innovation and a ‘Marketing’ that Everyone Seeks to Copy: that’s Oatly, the Brand that Has Revolutionized Oatmeal Drinks

We travel to Malmö to visit the heart of the company to which we owe our devotion to drink the first coffee with oatmeal. No one has just understood its strategy, but it works

·Madrid, Spain
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El Pais broke the news in Madrid, Spain on Friday, July 24, 2026.
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