MTG Unveils Playamp Brand for Midcore Games Division
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MTG unveils Playamp brand for midcore games division
MTG has rebranded its midcore games division as Playamp, bringing Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi and Futureplay together under a single new identity. The division, previously referred to internally as the Midcore District, covers MTG’s in-app purchase-driven studios, and sits alongside Playsimple, the advertising-driven arm built around casual word games. Playamp is by far the larger of the two: it generated $953m (SEK 9,039m) …
The Swedish Modern Times Group (MTG) summarizes the studios of the Midcore segment in the new Playamp division – including the Hamburg studio InnoGames. With 350 employees, InnoGames GmbH is one of the largest games companies in Germany. Hamburgers have been building FreePlay online and mobile games for almost 20 years: With Forge of Empires, Rise of Cultures and Heroes [...] The article InnoGames becomes part of the MTG range Playamp first appe…
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