Influencers tests boundaries of etiquette at US Open
Organizers have credentialed about 100 creators as viral posts and selfie lights draw complaints from players and officials.
4 Articles
4 Articles
Influencers tests boundaries of etiquette at US Open
Influencers and content creators armed with smartphones and ring lights have featured prominently in the stands at this year’s US Open, as they try to grab the spotlight away from the on-court action at one of tennis’ marquee events.About 100 content creators were given credentials for the tournamen
The US Open wants to become the "Tennis-Disneyland" and increasingly rely on influencers, but the critics are growing among the professionals.
Tennis-Influencer boom at US Open tests boundaries of tennis etiquette - Regional Media News
NEW YORK, Sept 3 (Reuters) - Influencers and content creators armed with smartphones and ring lights have featured prominently in the stands at this year's U.S. Open, as they try to grab the spotlight away from the on-court action at one of tennis' marquee events. [...]
"Every Slam makes history to itself; I want to write a beautiful story," said Daniil Medvedev. "There are more advantages than disadvantages in having influencers in tournaments."
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