Industry-backed campaign aims to boost UK’s investment culture
A survey found 44% of savers with no investments would like to learn more, as the campaign promotes investing as a next step from saving.
7 Articles
7 Articles
Britain encouraged to ‘take the next step’ as a new national investing drive launches
A major new nationwide campaign to transform how Britain thinks about investing has launched across the UK today aiming to make investing feel more relevant, more accessible and something millions more people can see themselves doing. Backed by 20 of the UK’s leading financial services firms with support from Chancellor Rachel Reeves, Economic Secretary to the Treasury Lucy Rigby, the Financial Conduct Authority and the Money and Pensions Servic…
Will a new government campaign inspire Brits to start investing?
The government has unveiled its industry-backed push to encourage households to plough their savings into the stock market, in what is set to be the largest retail investing campaign of its kind in Britain’s history. Starring a red squirrel called ‘Savvy’, the Invest for the Future campaign will seek to “drive a step change in how investing is understood, discussed and adopted”, after Financial Conduct Authority research found some 7m adults hav…
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