Industriales Become First Cuban Baseball Team to Wear a Private Sponsor Logo
The deal with A Granel is meant to help cover equipment, fuel and meals as Cuba’s economic crisis strains the 16-team league.
- On Wednesday, Havana-based Industriales became the first team in the 65-year history of the National Baseball Series to display a private sponsor, wearing jerseys featuring the logo of Granel at Estadio Latinoamericano.
- National Baseball Federation president Juan Reinaldo Pardo confirmed that private sponsorship is now permitted under regulations approved last year, marking a significant shift away from the country's long-standing tradition of amateurism in sports.
- Industriales manager Guillermo Carmona called the sponsorship "a good idea," while fan Luisa, a 55-year-old supporter, said "It is important that this step was taken" amid the country's economic hardships.
- Faced with a severe economic crisis in its fifth year and a United States blockade, the league split the season into East and West zones to reduce travel and fuel consumption.
- The worsening economic situation has prompted many athletes to leave Cuba for major teams abroad, underscoring why authorities are seeking new funding models to sustain the sport amid significant financial challenges.
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16 Articles
Industriales become first Cuban baseball team to wear a private sponso
HAVANA (AP) — Cuba’s flagship baseball team, Industriales, has debuted a jersey featuring a private sponsor’s logo — an eye-catching development in a country that for decades rejected professional sports, advertising, and private sponsorship. It is the
Winnipeg Free Press
Industriales become first Cuban baseball team to wear a private sponsor logo
HAVANA (AP) — Cuba’s flagship baseball team, Industriales, has debuted a jersey featuring a private sponsor’s logo — an eye-catching development in a country that for decades rejected professional sports, advertising, and private sponsorship.
Industriales, Cuba's flagship baseball team, released a logo with a private sponsor on his shirt, an amazing novelty in a country that for decades rejected the professionalism, advertising and sponsorship of individuals in sport.
#Industries becomes the first team in the #Cuba National Baseball Series to have a private sponsor. Granel, a foreign capital mipyme, will support the whole.
The fuel marketer A bulk supports the whole of Havana in the National Series and the players receive uniforms with the company logo
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