US EditionIndie Haircare Brand Bounce Curl Has Spent Over $500K Fighting 130,000 Copycats Of Its Viral Brush
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Indie Haircare Brand Bounce Curl Has Spent Over $500K Fighting 130,000 Copycats Of Its Viral Brush
Founder Merian Odesho isn’t timid about protecting Bounce Curl’s intellectual property. Since it released the viral Define EdgeLift Brush in 2023, she’s fought to have links to more than 130,000 copycats removed and brought thousands of companies to court. She estimates Bounce Curl has spent over $500,000 in legal fees to combat imitators, ... The post Indie Haircare Brand Bounce Curl Has Spent Over $500K Fighting 130,000 Copycats Of Its Viral B…
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