India’s Paid Music Subscribers Could Hit 30 Million by 2028, EY-IMI Report Finds

Music Discovery is Increasingly Taking Place Through Short-form Video and Social Media Platforms: EY-IMI Report

Get latest articles and stories on Entertainment at LatestLY. Despite music being among the most consumed forms of digital entertainment in India, paid music streaming remains significantly underpenetrated, according to a new report by EY and the Indian Music Industry (IMI), titled 'How India listens, streams and pays for music'. Entertainment News | Music Discovery is Increasingly Taking Place Through Short-form Video and Social Media Platforms…

India’s Paid Music Subscribers Could Hit 30 Million by 2028, EY-IMI Report Finds

EY-IMI report finds 96% of Indian smartphone users listen to music, but only 38% have ever paid for a streaming subscription.

'Paid music subscriptions could reach 28–30M by 2028'

Despite music being among the most consumed forms of digital entertainment in India, paid music streaming remains significantly underpenetrated, according to the report by EY and the Indian Music Industry (IMI), How India listens, streams and pays for music. The report estimates that India had approximately 14 million paid music subscriptions in 2025 and that […] The post India’s paid music subscriptions could reach 28–30 million by 2028: EY–IMI…