US EditionIndiana University's Football Field Gets New Name After $50 Million Deal
The 20-year naming rights deal includes $50 million from Merchants Bank and financial literacy training for student-athletes, reflecting Indiana's growth after a record 11-win season.
- On Thursday, Indiana Athletics and Merchants Bank reached an agreement to rename the playing surface Merchants Bank Field at Memorial Stadium with a $50 million, 20-year deal starting Aug. 30.
- Indiana’s recent success helped prompt a $50 million naming-rights deal, boosted by last year’s College Football Playoff run and Curt Cignetti’s school-record 11 wins, while the NCAA’s 2024 rule change enabled such partnerships.
- Indiana leaders emphasized the deal includes no-cost financial literacy training for student-athletes and positions IU Athletics for success in evolving college sports, Pamela Whitten said.
- Comparable deals show a market exists, with YellaWood and Auburn football securing sponsorships worth roughly $2 million to $6 million per year, and university officials said the partnership could boost attention to Indiana football.
- With a full offseason to build on momentum, Indiana added depth as kicker Nico Radicic expanded his range after missing only one of 80 kicks this year, while center Pat Coogan has taken a leadership role this offseason.
16 Articles
16 Articles
Indiana University's football field gets new name after $50 million deal
BLOOMINGTON The Indiana Hoosiers football team is entering a new era of optimism after appearing in the College Football Playoff last year. Their new chapter will come with a new name for their home turf. Their field is now known as Merchants Bank Field at Memorial Stadium. The Carmel-based bank agreed to pay $50 million over 20 years for the field's naming rights."It's the largest gift we've ever given," said Merchants Bank CEO and IU alum Mike…
wibc.com
106.7 WTLCIU Athletics Partners with Merchants Bank
Indiana University BLOOMINGTON, Ind.–Indiana University Athletics and Merchants Bank announced a new partnership this week which includes a $50 million commitment over 20 years. As part of the agreement with IU Athletics and Learfield’s IU Sports Properties, Memorial Stadium’s playing surface has been renamed Merchants Bank Field at Memorial Stadium effective immediately. “We put a tremendous value on who we partner with as an athletic departmen…
Associated Press News
Indiana cashes in on last season's success with $50 million naming rights deal for Memorial Stadium
Indiana’s remarkable run to the College Football Playoff last season has helped the program land a new 20-year, $50 million naming rights deal with Merchants Bank.
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