NMC Bars Misleading Ads, Patient Testimonials by Doctors

NMC bars misleading ads, patient testimonials by doctors

NMC issues strict rules to curb misleading medical ads, banning before-after photos and patient testimonials; allows factual info and sets penalties for violations.

India: NMC Tightens Rules On Online Medical Advertising, Bans Fake Reviews, AI-Generated Patient Testimonials And Referral Commissions - PUNE PULSE

New ethics guidelines restrict misleading online claims, AI-generated patient testimonials and referral commissions, with penalties for doctors who violate the rules. By Vidhi Lalla Doctors and hospitals in India face tighter restrictions on online promotion under new guidelines issued by the National Medical Commission (NMC) on October 6. The rules cover websites, social media, messaging