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India garment makers rethink reliance on US after tariff shock

Indian exporters are redirecting orders to Britain and Europe as US tariffs cut demand, with exports to other markets rising 3.7% to $15.2 billion, researchers said.

  • Indian garment makers are aggressively reconfiguring export destinations to reduce reliance on the U.S. market, pivoting toward Britain, Europe, and domestic sales following a 2025 tariff shock.
  • U.S. President Donald Trump's tariff hikes, first announced in April 2025, prompted American buyers to cancel orders or demand discounts, forcing suppliers to absorb 25 per cent of the duty despite manufacturers' margins being less than 10 per cent.
  • According to the Global Trade Research Institute, India's textile and apparel exports to the U.S. fell 9.8 per cent to $4.0 billion between April and August, while shipments to other markets rose 3.7 per cent to $15.2 billion.
  • Major exporters like Gokaldas Exports and Orient Craft are shifting focus to European markets, aiming to raise revenue shares as India-UK trade deals and potential EU agreements offer duty-free access, eliminating duties of 12 per cent to 17 per cent.
  • Diversification is becoming a structural strategy rather than a temporary shift, as the Indian textile industry leverages a 10 per cent efficiency advantage in locations like Ranchi to build long-term resilience against export uncertainty.
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India garment makers rethink reliance on US after tariff shock

At Orient Craft’s factory in Ranchi, hundreds of women stitch dresses, shirts and children's clothing for British retailers ​Next and Marks & Spencer .

·London, United Kingdom
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Times of India broke the news in India on Wednesday, November 11, 2026.
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