In the Wake of the Parintins Festival, Coca-Cola Project with Green Mining Takes Recycling to Amazonian Riverside Communities

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Coca-Cola Brazil has started a pilot project to test reverse logistics models adapted to the reality of the Amazon, where recycling faces challenges different from those found in other regions of the country. The initiative, developed in partnership with Green Mining, the State Secretariat of the Environment of Amazonas (Sema) and local organizations, will use a boat to travel along riverside communities between Manaus and Parintins promoting en…