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In Nigeria's nightclubs, the bathroom selfie is king - or, rather, queen

Nightclubs across Nigerian cities like Lagos and Abuja enhance bathrooms with elaborate decor to attract patrons and social media influencers, boosting free advertising through selfies.

  • Nightclubs and bars in Nigerian cities like Lagos, Abuja, and Kano are enhancing women's restrooms to encourage bathroom selfies as a key social trend.
  • This trend arises from the influence of social media and influencer culture, where well-designed restroom decor boosts selfie appeal and free club advertising.
  • Venues use elements like marble, gold, multiple mirrors, and unique features—Zaza offers a champagne button, and A Bar Called Paper has a 'selfie room' with psychedelic walls.
  • Ghada Ghaith, CEO of Rococo, shared that shortly after staff posted a bathroom photo online two weeks before the venue's opening, they received around 200 booking inquiries within just a couple of hours, demonstrating the significant commercial effect of the trend.
  • These restroom renovations reflect a wider cultural embrace of selfies in nightlife, easing patrons' nerves and boosting venue popularity across Nigeria's diverse cities and social scenes.
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In Nigeria's nightclubs, the bathroom selfie is king - or, rather, queen

With its marbled walls, exposed lightbulbs and plentiful mirrors, the bathroom at The Library, a nightclub in Lagos, Nigeria, is practically begging patrons to snap a photo.

·Missoula, United States
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Barron's broke the news in New York, United States on Thursday, September 18, 2025.
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