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In Internal Shakeup, LA Mayor Karen Bass Replaces Her Top Campaign Strategist
Julie Chávez Rodriguez will lead the team as Bass faces a runoff after winning 34% of the June 2 primary vote, the campaign said.
- On Wednesday, long-time strategist Douglas Herman resigned from Los Angeles Mayor Karen Bass's reelection campaign, citing "strategic differences" regarding campaign direction. Julie Chávez Rodríguez will lead the team moving forward.
- Advising Bass since 2021, Herman served as a combative messenger for the mayor, helping her defeat real estate developer Rick Caruso by about 10 percentage points and fend off a recall attempt.
- A political strategist and granddaughter of United Farm Workers co-founder César Chávez, Chávez Rodríguez managed the 2024 presidential campaigns for Joe Biden and Kamala Harris before recently leading Unidos Con Karen Bass 2026.
- The June 2 primary results show Bass leading with 34% of the vote, ahead of City Councilmember Nithya Raman at 29% and Spencer Pratt at about 26%, setting the stage for a November runoff.
- Raman, first elected in 2020, draws support from younger voters and the YIMBY movement, while Bass faces the runoff with a freshly appointed leadership team amid voter disapproval of her performance.
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13 Articles
Karen Bass’ Top Strategist Leaves Campaign
"The top strategist for Los Angeles Mayor Karen Bass’ reelection bid has left her campaign, just as she is gearing up for a bruising showdown against City Councilmember Nithya Raman in the Nov. 3 runoff," the Los Angeles Times reports.
·New York, United States
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Bass Parts Ways with Top Political Strategist Leading Her Re-Election Campaign
Douglas Herman, a top political strategist for Los Angeles Mayor Karen Bass, stepped down Wednesday from his role on her reelection campaign, months before she is set to face off against City Councilwoman Nithya Raman in a November runoff. Herman has been with Bass since 2021, and helped lead her to victory in 2022, when she defeated billionaire Rick Caruso in the mayoral race. Herman told City News Service in a telephone interview that his deci…
Coverage Details
Total News Sources13
Leaning Left2Leaning Right3Center6Last UpdatedBias Distribution55% Center
Bias Distribution
- 55% of the sources are Center
55% Center
L 18%
C 55%
R 27%
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