In China, a Very Lucrative "Unmarried Party"
4 Articles
4 Articles
In China, the buying fever is rising to the 11th of November, the date of the Singles' Day. In two days, millions of consumers are going to rush on the promotions of this event, which has become a giant of world trade. But why this date and how has China turned this day into a must-see commercial event? The explanations of Baptiste Fallevoz, correspondent France 24 in China.
Born in China as a single party, the anniversary has become one of the biggest events of online shopping. Also in Italy come promotions on technology, electronics and home products
The single-day is one of the most sales-performing days of the year for many consumers and retailers. We answer the most important questions about the online shopping event.
Every November 11, the international calendar records the Day of the Single, a day that combines sociocultural tradition, numerical symbolism and the largest electronic commerce sales day in the world. The formal birth of the celebration is located in the cloisters of the University of Nanjing, in China, towards the 1990s. As the Argentine newspaper Clarín reports in his report “Day of the Single: Why is it commemorated today, November 11, in Ch…
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