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'Waiting so Long': Fans Gather for Eurovision's First Asia Show

Performers from 11 countries compete for the first Asia crown as Eurovision tests whether its format can draw viewers beyond Europe.

  • On Saturday, Eurovision launched its first Asia edition in Bangkok, Thailand, featuring performers from 11 countries including Laos, the Philippines, and South Korea competing for the inaugural regional crown.
  • The expansion coincides with Eurovision's 70th anniversary as the event drew 131 million viewers globally, though 2026 figures dropped 35 million following a boycott by five nations over Israel's participation.
  • Participants range from Vietnam pop star Toc Tien to Mongolian economist Beck, who wore a "suit of a warrior." Executive producer Assaf Blecher called the Asian edition "a little bit more innocent" than its European counterpart.
  • Votes split between juries and viewers, with ballots often reflecting national relationships. Malaysian fan Fauzan praised the event's arrival, though tickets remained available hours before showtime in Bangkok.
  • Establishing the brand in the region could take "two, three, five years," said European Broadcasting Union director Martin Green. The contest aims to build a footprint despite the absence of major markets like China, Japan, and India.
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14 Articles

Center

Years were planned, postponed and doubted – now it really happened: in Bangkok the very first "Eurovision Song Contest Asia" rose.

·Essen, Germany
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Eurovision fans dressed in flags and bright clothes gathered in Bangkok on Saturday for the first show of the song contest in Asia.

·Vilnius, Lithuania
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Eurovision fans, adorned with flags and dressed in colorful costumes, gathered in Bangkok today for the first Asian edition of the contest. The performances included a Bangladeshi rhythm performance, Vietnamese pop and a love song by a Mongolian economist. Contestants from 11 countries, including Laos, the Philippines and South Korea, are vying for the first Asian victory. In Europe, Eurovision is known for its extravagant costumes, energetic...

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rtl.lu broke the news in Luxembourg City, Luxembourg on Saturday, November 14, 2026.
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