In 2017, George Clooney sold Casamigos in a deal worth up to $1 billion; the tequila brand began as a project among friends

In 2017, George Clooney sold Casamigos in a deal worth up to $1 billion; the tequila brand began as a project among friends

George Clooney co-founded Casamigos tequila in 2013, initially creating it for personal enjoyment with friends. The brand grew rapidly, attracting attention due to its quality and rising demand in the premium tequila market. In June 2017, Diageo announced its decision to acquire Casamigos in a deal potentially worth up to $1 billion. The acquisition was finalized in August 2017, marking a significant milestone for Clooney and his partners.