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In 1983, Howard Schultz saw something in Italy that changed how Starbucks served coffee

Summary by India Today
Howard Schultz's 1983 trip to Milan exposed him to coffee bars built around routine, conversation and community. That experience reshaped Starbucks from a bean seller into a coffeehouse chain centred on the 'third place' idea.

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In 1983, Howard Schultz saw something in Italy that changed how Starbucks served coffee

Howard Schultz's 1983 trip to Milan exposed him to coffee bars built around routine, conversation and community. That experience reshaped Starbucks from a bean seller into a coffeehouse chain centred on the 'third place' idea.

·Noida, India
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India Today broke the news in Noida, India on Tuesday, August 25, 2026.
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