Imax Brands Disney's Infinity Vision Simply a 'Marketing Play' to Boost Avengers: Doomsday, While Imax Screens Are All Locked Up With Dune 3

IMAX CEO Destroys Disney's Infinity Vision as "Marketing Play"

This December, Disney and Warner Bros. are going head-to-head, releasing major franchise films on the same day. To many observers, Warner Bros. holds the box office advantage, with Dune 3 securing IMAX screens. Disney appeared to respond with Infinity Vision, a new certification program offering an alternative premium large-format experience for Avengers: Doomsday. Steve Rogers in the Avengers: Doomsday trailer – Marvel Entertainment, YouTube RE…

Imax Brands Disney's Infinity Vision Simply a 'Marketing Play' to Boost Avengers: Doomsday, While Imax Screens Are All Locked Up With Dune 3

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Imax slams Disney’s Infinity Vision as a “marketing play” for Avengers: Doomsday

During Disney’s presentation at CinemaCon, Marvel Studios president Kevin Feige announced Infinity Vision, a new certification for premium large format theaters designed to signify to audiences the biggest, brightest, and most immersive cinematic experiences. Right away, many began to speculate that Infinity Vision was being rolled out because Avengers: Doomsday wouldn’t be released in IMAX theaters this December due to Dune: Part Three having a…

IMAX Takes A Shot At Disney's Infinity Vision "Marketing Play" For Avengers: Doomsday

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ploy to make up for Avengers: Doomsday not playing on IMAX screens.